SAENA about Balanced Dogs
MEMBER PROFILE: JELENA STOJANOVIC – BALANCED DOGS
1. Tell us about your business. What services do you offer and how long have you been operating?
Canine myofunctional therapy and post-surgery/injury rehabilitation for more than 5 years and veterinary acupuncture for the last two years
2. What was the trigger that made you decide you wanted to start your business?
I always wanted to help the animals, that is why I have studied to be a vet. However, right after college life has lead me towards food and pharmaceutical sales where I worked as business development manager for over 10 years. I have decided to go back to what I love and enjoy the most when I came to Australia 6 years ago and that is how I have gotten back to dog therapies.
3. What do you love most about working with animals?Reward they give me for the help given, whether it is a grateful lick, calm and happy faces or improved movement after the treatment.
4. What marketing techniques do you use and which ones do you find are the most successful?
I am cooperating with one of the first Sydney holistic vet clinics so most of my clients are their recommendations. It took me a while to get into veterinary clinic but I was patient and tenacious until it worked. My client’s feedback on my web site or facebook page surely help widening my business, but I also promote my services at couple of dog events in NSW and volunteering in a local dog rescue center.
5. How would you like to see SAENA help its members more?
Information on pet events in Australia would be beneficial.
6. Do you have a memorable case you’d like to share with everyone (without giving away any details of your clients)?
One of my first dog massage patients was an elderly 53kg heavy Rottweiler with several arthritic joints, very painful and cranky, with nasal carcinoma recently diagnosed. As any malignant growth is contraindication for the treatment, owner had to sign the approval for his myofunctional therapy. As soon as I have touched his hips which were very painful he has grabbed my hand with his powerful jaw for few moments and then started with this deep, scary bark. This was his way of letting me know that he is uncomfortable and that area is particularly sensitive. I felt my heart pounding as I was uncertain in his next move, so I used my dog psychology knowledge and I have avoided any further eye contact, slowly got up and turned my back on him until he stopped barking and approached me again. I have continued treatment and repeated the same strategy every time he would grasp on to my hand and then barked at me. By the end of first treatment, he was relaxed on the carpet enjoying his treatment fully. I have seen him for many more treatments, last one lasted for almost two hours as every time I have tried moving my hands away from him he would lift his head up and give me a sad look like he wanted for massage to never end. Few days after he has started bleeding severely from his nose and owners decided to put him to sleep. I still miss him and I am sorry I have never had a chance to say goodbye to this gentle giant but he will live forever in my memory and my heart, as well as his loving family.
7. Is there anything else you’d like to share with everyone?
Life is too short to compromise with choices, follow your heart and your dreams will come true.